Today, I was trying to locate a very brilliant post by another software developer, who name and website address I did not remember. What I did remember – and typed into google’s search box – were 2 phrases. The 1st phrase was the caption on the thumbnail photo of the post that had a little boy shoving his middle fingers towards the sky saying “FUCK YOU GUYS“. The 2nd phrase (rather 2nd word) was the name of web hosting company Rackspace that was the main focus of the developer’s blog post.
So I went to google.com and typed the 1st and 2nd phrase together “fuck you guys rackspace“. Guess what, the 1st search result link was the blog post I was looking for!
Here, try it out for yourself!
How delightful! I would find out soon enough that the developer was/is Allison Gianotto. My “geek” alter-ego took over, so out of intense software developer curiosity, I visually examined the post, to try and figure out how google could possibly have associated the “fuck you guys” and “rackspace” and properly decided that this was the post I was looking for, given that the HTML body of the post did not have the 1st F* phrase anywhere at all!
It turns out that the title of the featured thumbnail image has the 1st F*phase in it’s name. So that is a clue. Obviously it is not that simple, but that would be a start if I were writing a similar search engine (which I obvisously am not smart enough to do, otherwise I wouldn’t be sitting here blogging about it.)
But I digress. Google’s search results are still as relevant as ever, and I can only imagine how hard their engineers and PHDs are working behind the scenes to make search results as accurate and relevant as possible! While Mark Fuckerberg is busy harvesting your social data – including your home address, email address, neighborhood, friends, preferences, even how you like your eggs cooked and how you like to bust your nuts on your woman’s face – and making millions of dollars off of you, google is actually adding value to your everyday life for FREE with it’s very accurate and relevant search results.
Think about it.