Faith Merino of Vator.tv alleges.

Google has just purchased Groupon for $2.5 billion, according to an unnamed insider who spoke with VatorNews. Neither Google nor Groupon could be reached for comment to confirm the report, but Vator’s source is reliable and the report falls in line with the recent string of Groupon acquisition rumors

I checked the 2 big sites that claim to do fact-based reporting – Mashable.com and TechCrunch.com.

Mashable.com originally posted the rumor as if it were true, then quickly updated the post saying

Update: Google has gotten back to us, saying, “Unfortunately, we don’t comment on rumor or speculation.”

Techcrunch.com has nothing on this as of 11:35 AM Pacific time.

Deal A Day on Local Businesses And Services - At Groupon.com

We’ll see how this all shakes out. If indeed the story is true and the deal goes through, then depending on whose revenue estimates you go with – 30 million a month according to techcrunch or 50 million a month according to All Things D – I think it will take Google atleast between 3 to 5 years to break even on the deal assuming a linear growth and also assuming that something else doesn’t come in and disrupt this seemingly simple deal-a-day idea.

Here is a Techcrunch.com interview of Groupon CEO Andrew Mason – On Google, Clones, And Other Things That Don’t Worry Him.

According to KSLA News 12, Sandy Barrios and his wife had gone out of town, and posted photos and status updates on Facebook about this whereabouts. Meanwhile, back home in Port St. Lucie, tech-savvy burglars had seen the photos and status updates, and decided it was time to raid their house!

Posting Status Updates on Facebook Could Lead To Home Invasions, Burglary.

The perps allegedly made away with about $30,000 worth of Jewellery and Electronic goods (think Plasma TVs, Computers, Laptops, iPads, iPhones etc…). The case is still under investigation and if you have any information on this, please contact the Port St Lucie Police Department.

Meanwhile do try and avoid all the worst Facebook posting gaffes listed on xtremehumors.blogspot.com, especially the one on vacations.

…Don’t broadcast your vacation schedule. Don’t tell everyone on the social network you’re going to be away on vacation for two weeks! You’re only saving thieves time and gas looking for empty, unguarded homes to rob.

And don’t forget to check out this story on REUTERS about how  Burglars are using Facebook, Twitter to find targets-report.

The game does not have a virtual home alarm system, but even if it did, I doubt if that would’ve been enough to deter the determined hacker. It looks like the victim’s hero cat fended off the crook because he didn’t touch the cat!

"How Do You Like Meow Now?"

Spanish site radiobiobio.cl reports that Italy’s real police are investigating the virtual crime as an “aggravated entry” into Letizia’s e-mail and facebook account. So here is yet another case of actions in the virtual world having real life consequences. Players and crooks beware!

The perp, if arrested and convicted, faces upto 5 years in a REAL prison !

Says Rodriguez on the challenges of supporting various mobile OS versions,

..today if you are working on any semi-interesting service you are also likely to want to support iPhone OS 3.x/4 out of the gate, Android 2.X, and likely also the iPad (which though it now carries the iOS 4.2 moniker actually tends to require a ground up rewrite). So what was a 1 man effort in 2005 is now a 2-3 man job at minimum!

The App Wall at WWDC (photo credit: flickr.com/shazamers)

And on the subject of salaries in such a scenario,

..you’ve got a situation where you now have to cover 3 salaries where before there was 1 to say nothing of the additional challenges around UX and QA. The math of what you can do with $200-500K starts to look weird when you factor this in.

Read the rest of his thoughts on this subject here.

Click here to view the application to trademark the word FACE (USPTO.GOV application serial number 78980756)

"FACE" Trademark Application by FACEBOOK INC

The notice of allowance date reads November 23rd, 2010 (today).  According to the USPTO, NOA, or Notice of Allowance, is a written notification from the USPTO that a specific mark has survived the opposition period following publication in the Official Gazette, and has consequently been allowed for registration. It does not mean that the mark has registered yet. Receiving a notice of allowance is another step on the way to registration.

"Hey Apple FACEtime, my suits will be coming after you!"

The application to Trademark FACE was filed nearly 5 years ago, in december of 2005 under the “Goods And/Or Services” Class. The class description reads

Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars

I have so many questions on this trademark application, I don’t know where to start.

• Since FaceTime can be considered “social and entertainment”, will Zuckerberg sue Apple for using FACEtime as an application name?
• Does letter casing matter in Trademarks of words?
• Will Facebook Inc go after any website that has the word FACE in it’s URL? For example..
  • http://FaceCook.com
  • http://FaceChat.com
  • http://FaceMash.com
  • http://FaceSuck.com
  • http://FaceCrap.com
  • http://FaceFuck.com (caution NSFW)
  • http://Face<insert_rest_of_url_here>.

  the list goes on and on…

• On Facebook.com, will Zuckerberg censor and ban any mobile app on website that uses the word FACE anywhere in it’s app or website, citing the trademark class? Will he disable and kill the Facebook fan pages and users of such apps and websites?
• Does Facebook have another tradeMark application for the word “BOOK” lurking somewhere on the USPTO.GOV site, that we don’t know about yet? (Can someone more versed with Trademarks and Patents research this for us please!)

What do you think will happen if Facebook Inc does indeed acquire this trademark on the word “FACE” ?

Gautam Godhwani speaking at BizTechDay San Francisco 2010

Top 10 Tips To Inspire, Attract and Hire the Best People -  As told by Gautam Godhwani

1. Make time and be around. Hiring is just like parenting. You have to spend a lot of time finding and hiring the right people.
2. Create a better workplace. Clearly define your Mission, Roles, Compensation, Benefits, Perks and other important aspects of the workplace.
3. Write a better job description when trying to hire.  Does your job description stand out from the average job description?
4. Build a better career site. Check out the other great sites (ex. Zendesk). Does the career site reflect your company’s personality?
5. F.I.S.H for candidates. Track and cultivate people you will hire in a heartbeat. Ask friends and co-workers this one key question. “Who are the 3 people you will hire in a heartbeat?”. From that, track and cultivate your F.I.S.H list.
6. There is no silver bullet to hiring.
7. Assess, test, measure and optimize. Everything in silicon valley is data driven. Figure out how effective your recruiting process is.
8. Screen for what’s important. Three main screens. Versatility - when you bring people in, they should do a lot of different things and grow with company. Hunger - get people who can step up take ownership and execute projects. Cultural Fit - Make sure the people really really fit in with organization. Most people leave because they just don’t “fit in”.
9. Try before you buy. Bring in contractors and see how they do. Even if you can’t hire contractors, try sites like odesk. It’s sometime is a pretty good option.
10. Never Compromise. Hiring A players gets lip service in the valley. Steve job said he has to make sure that the top 100 people are A+ players. The rest takes care of itself. If your top hires are right, it just cascades down throughout the whole organization.

UPDATE: Since the orders arrived on October 20th, Ubercab has remained in service under threat of penalties including up to $5,000 fee per instance of Ubercab’s operation, and potentially 90 days in jail per each day the company remains in operation past the orders.

Way back in June of this year, I saw ubercab’s demo of their app at the 1st ever AppPitch at pariSoma innovation loft in San Francisco. Since then, they’ve made a lot of progress, including landing an Angel Funding Round for $.125 million ten days ago.

The Medallion Holders Association of San Francisco has a lengthy fear-mongering write-up on what a taxi cab medallion is, and why a “cab” operating in San Francisco without a medallion is illegal.

SF Taxi Medallions (Photo Credit: taxi-library.org )

My take on this? Everytime something new and innovative comes into an already established marketplace, the existing stakeholders – cab drivers and the Medallion Holders Association in this case – feel threatened. And rightfully so.

It is what happened to Hollywood player turned urine evangelist James Krug, when he introduced waterless urinals that made the Plumbers Association all around the country confront him aggressively because their jobs in large commercial buildings would become largely obsolete.

Eventually Krug prevailed and I hope the same will happen to ubercab.

CNET.com reports that “they actually signed the deal before the conference audience, although they did not say anything about valuation during a conference focused almost exclusively on start-ups, venture funding, and exit strategies.”

I'm Ca$hing in B*tches!

Although Armstrong is said to have promised Arrington that he would have complete editorial freedom over content posted on TechCrunch, only time will tell if this is indeed the case. Blog acquisitions are somewhat tricky in that the main force behind a blog, that attracts millions of visitors and followers, is the “voice” of the blog.

So depending on how much control Arrington actually has on his former blog, the site’s popularity may continue to increase, stall or even decrease and die a slow painful death.

It is also important to note the acquirer – AOL.In the past, we have seen quite a few of AOL acquisitions die slowly. If that happens to techcrunch.com (I hope not!) then it would be a seen as a blessing by other up and coming technology news sites and blogs.

Because until now, TechCrunch dominated this niche.

How Does MotherApp Make Money?

Kedar: MotherApp makes money through custom mobile development, consulting and also revenue share partnerships for developing and selling an application in the marketplace to end users and customers.

How much does the MotherApp service cost?

Kedar: The MotherApp service is free for developers to use and learn. To sell an application using MotherApp, the company charges a license fee for the engine. Typically that ranges around $500 of upfront fee and it also does custom mobile development consulting services, where they would charge for development projects and they do revenue shares with partners for developing an application and then jointly selling it and marketing it together.

When you say revenue sharing, that means you’ll share the revenue with the developers?

Kedar: With the content provider, with the company which is building the application with us or outsourcing it to us. We’ll create an agreement to build it and a win/win revenue share scenario where we both can benefit from the growth of an application.

At the July 21st SFNewTech event, we interviewed Kedar Shah of MotherApp.After he told us about the people who created MotherApp and his role in the company, Kedar gave us a detailed run down of what exactly the MotherApp engine was, the problem it is trying to solve, the benefits for individual web developers who want in on the mobile platforms as well as companies and corporations that are looking to quickly and easily deploy their product or service over a wide variety of mobile devices. We also learned how MotherApp’s Business Model i.e. how they make money for the Company.

What is MotherApp?

Kedar: MotherApp is a company which does cross platform development for iPhone, Android and Blackberry. They have an engine for developing these apps from a single source code. This engine has been released to the public as a free service that all developers can use.

Is the MotherApp engine something you install on a machine or is all web based?

Kedar: It’s completely cloud-based. The developer writes an application on their server that is in the syntax of MotherApp HTML. They can integrate with any type of content system on their server — a database, content management system, a web application and port it to a native app through the MotherApp HTML language.

How do app developers test their code against various mobile devices?

Kedar: App developers can use the MA debugger, which is a web based tool for running the app on your browser and testing it and verifying the functionality. Once it checks out there, you can create a binary through the MotherApp engine and then load it on your phone and test it on the phone. The debugger is a good proxy for figuring out how the app works and getting it to a good state before you start running it on the phone itself.

How much does the MotherApp service cost?

Kedar: The MotherApp service is free for developers to use and learn. To sell an application using MotherApp, the company charges a license fee for the engine. Typically that ranges around $500 of upfront fee and it also does custom mobile development consulting services, where they would charge for development projects and they do revenue shares with partners for developing an application and then jointly selling it and marketing it together.

If I’m a company that doesn’t want to deal with any of the programming, debugging, I can just outsource the whole project design?

Kedar: Absolutely, especially if you’re a company that has different users on iPhone and different ones on Android and Blackberry and you want to create applications that will run on all of those and manage them and continually update them — then MotherApp is an excellent partner for any enterprise, large or small. See our Client Services section on our website for a full list of services.

MotherApp has worked with some of the largest telecom companies in Hong Kong — finance companies as well, media content, radio stations, event companies. They’re working on different applications and different industries. It’s a very broad application of this technology.

What about source control? Do you have any facility for developers to maintain versions or is that out of the scope and they have to manage it on their own?

Kedar: Currently they manage it on their own, but there could be a strategy to develop an open source community for developers to share code that’s based on this platform. That would increase the adoption and the popularity of the platform and create a community around it.

You mentioned something today about converting blog engines or magazines. Can you tell us a little bit more about it?

Kedar: MotherApp also has a blog engine for creating native applications for Android and Blackberry. Anyone can use this service. It costs $99 per mobile platform — per Android or Blackberry. If you have an RSS feed, a WordPress blog or Twitter feed, Facebook, YouTube, you can choose up to four of these realtime feeds and then publish them in a native app all from a web based UI. You don’t need to know any programming. You can just go in and create an application.

If I have a blog and I create the app, then when I use the app the blog content will be sort of formatted for the mobile device?

Kedar: Exactly. It will formatted. It will be a native application that the user can run on their Android and Blackberry. It would have realtime updates of your blog or your Twitter feed.

Do you have developer support forums for MotherApp?

Kedar: We have a developer support forum which answers queries from developers. You can find it at http://forums.motherapp.com/

Is someone from your company actively monitoring and responding or is it completely community driven?

Kedar: It’s actually monitored by our Co-founder and President and the engineering team monitors it actively and answers questions from developers.

Thank you very much and good luck.

The interview with Kedar covered a lot of areas and answered a lot of questions that I thought web developers and app developers would have, so I have broken it up into 3 parts. In this 1st part, Kedar talks about the people that created MotherApp and his role in the company.

Kedar Shah - MotherApp Evangelist (Photo Credit: Matt Sylvey)

Tell us a little bit about the company MotherApp? Who started it? And when ? How well is the Company doing so far?

Kedar: The original founders of MotherApp - Ken Law and Leo Chan – got together in 2006. They were originally classmates in Hong Kong. One of them had been a Masters student at Stanford and worked in Google – then left before the IPO and he actually quit his PhD program to do this mobile startup with his friend.

These two friends got together. They created a small team and they built some applications in mobile in 2006, 2007, learned about the market adoption and then created this new product in 2008, which is the MotherApp engine, from which they do these mobile development projects.

The company is profitable based on this consulting business for mobile development and outsourcing. They recently entered the US market in the beginning of 2010 and created a stable, cash flow positive business in the US with custom development and partnerships.

They also have an office in Japan as well, in addition to Hong Kong and the US.

What’s your role is in MotherApp? How long have you been doing it ? How do you like it?

Kedar: My role is the evangelist and I do sales and consulting to MotherApp - bringing projects and brokering partnerships between MotherApp and clients in all different industries, like media and PR, retail — even medicine and medical applications.

I also actively evangelize at events like SF New Tech and spread the word about MotherApp.

What is your business model? How does your Startup, Mobile App or Service MAKE MONEY ?

So during my interview series of appbackr,  I didn’t let Jagat go without asking him the same question.

Jagat presenting appbackr at the SFAppPitch at pariSoma

What is AppBackr’s business model? How does appbackr make money?

Jagat: We make money — currently it’s a transaction model. First of all, we take a cut from the buyer’s side when they are purchasing the bulk amount. Let’s assume a 99 cent application. What the developer is getting is 25 cents of that. We take initially 10 cents out of every cent. When the actual application sells on the iTunes market, the buyer gets 53 cents back, we give the developer an additional 11 cents – that’s 39 cents out of the 69 cents or so that he will receive after Apple takes it away. We take — depending on conceptual or finished app, we take 2 to 5 cents.

Then of course, the one thing I did want to add — because we have a criteria to actually put the application on the marketplace — we want to make sure it’s a serious, serious application. We actually do charge a parking fee for that application on the platform. The first month is free, but if you want to keep it on there additionally, right now it’s $25 a month. We’re working with partners — we’re willing to work with developers to figure out how better that money can be spent if they want to actually work with us.

After he told me who he was (and wasn’t) and what he does, Jagat Bhuyan, the Director of Developer Marketing at appbackr - explained in detail what appbackr, the Company is all about, what business problem they are solving and what value appbackr provides to both mobile developers and informed intelligent buyers. He also spoke about app submission and verification process for the app developers. Finally, he gave a peek into his role at appbackr as well as the background of the four founders of appbackr.

What is AppBackr? Tell me a little bit about how you were founded and what business problem you’re solving.

Jagat: AppBackr is the first wholesale marketplace for iPhone and iPad applications. What we’re doing is, we’ve created a platform to bring together the developers with people that can back their apps — we’re calling buyers — and come together and innovate through collaborations.

The company was actually formed out of an idea from a company called Embarkons, which is one of the companies from our founders as well. He is a big backer of peer-to-peer financing. He’s out there creating conferences and stuff or talking about this new theory that — not only the peer to peer financing, but micro-financing type idea.

appbackr was basically a project that came out of that company.

What is the value in appbackr for developers and for the Buyers?

Jagat: Let’s talk about the value from both sides. The interesting thing with this platform we’ve created is there is definitely benefit on both sides.

Start with the developer. One of the issues that we see is that they have great ideas. Developers are the lifeblood of the app marketplace. They have great ideas. The problem is that they don’t always big pockets. Most of the time these guys have full time jobs. Most of these guys are using side projects and developing stuff on their own and using their own funding. It just becomes a very convoluted process for them.

On the other side, what you have is the buyer. For them — the buyer might have — they can classify as all types. They may have the money, but currently there’s no model to really get return from iTunes at this point.

Basically whether they put their money into a conceptual app or a finished app, you either get 27% return or 53% return. Either one of those numbers — less risk with the finished applications obviously, right? But either one of those numbers is a pretty good return on any marketplace you’re looking at.

appbackr - as seen on SFAppPitch at parisoma - san francisco

I saw the video online and you said you verify the applications. How do you do that?

Jagat: Before we allow the applications to be put up on the marketplace, the developer has to be a registered developer through iTunes. Additionally at this point, we have what’s called a verification tag that the developer themselves have to — there is a fee to create that because we have to actually go through and do that verification.

It is something that — if they want to seriously use the marketplace to fund some apps, they have to have credibility. This is a way for them to gain credibility as random people take a look at their application. That tells the buyer, this guy has the ability to actually finish what he says.

On the other side, for the buyers, we don’t verify the buyers, but we allow the developer to verify themselves in a sense, right? We let them decide who should and who shouldn’t buy their applications, right? We let them decide, do they want to sell to their own internal network or do they want to just let it out in the open to anybody and everybody?

What is the security or guarantee for the developer? Say a buyer says he’s going to buy it. What if he backs off or something?

Jagat: Unfortunately for the buyer, there is no backing out because the second he makes that transaction, the developer gets the money immediately. It’s an instant transaction. That’s why we call it a cash advance. I want to buy 1,000 units of your application. It gets taken out of PayPal immediately.

When did you launch officially and how was the reaction from the developer and buyer communities?

Jagat: We did a private launch — very private launch on Tuesday (June 8th 2010). We’ve been getting tremendous feedback. Even back in April, when it first kind of came out for the PayPal conference, we ended up being one of the two winners out of 650 original companies.

I think, just in general, as far as what the feedback is — the concept, everybody sees and says, wow, that’s really cool, right? What they want is more information. They want to understand where the model is and it really — once you get to sit down and look at it, it’s really a wholesale model — most every kind of vertical has at this point.

Are you guys funded or looking for funding? What’s the status?

Jagat: We have closed a round of seed funding. We are obviously always looking for funding. We’re open to anybody that wants to talk about investing in the company.

Is this only for iPhone apps right now or any kind of apps?

Jagat: Excellent question. Here’s the thing. The reason this is really interesting is, we’re taking it and we’re applying it to the iPhone and iPad right now. There’s definitely benefits there. It’s highly visible. It’s highly popular. It’s Apple.

If we can prove that the model works, then not only do we look at Android and Symbian and Java or whatever else it may be, but then all of a sudden you look at e-books, you look at digital music, you look at all of these digital media value pieces and the model will work there.

Curious to put the question to bed, I finally got Jagat into a corner at a recent SFAppPitch event at pariSoma. Jagat told me that he was the Directory of Developer Marketing for a Company called appbackr. appbackr is taking a new unique approach to solving the problem that most mobile app developers face these days, which is

How do you fund your app development without being forced to give up a share of your App to potential Investors?

"It's all fun. That's why I am here!" - Jagat @ appbackr

The interview with Jagat covered a lot of areas and answered a lot of questions that I thought app developers and potential buyers would have, so I have broken it up into different parts. In this 1st part, Jagat talks about the people that create appbackr and then explains his unique role in the company.

Tell me about appbackr – the company and the founders.

Jagat: The company, well at this point, there’s been development on the company for about six or seven months. We did a private launch on June 8th, 2010. The founders – and this is something that really helps us – we have four original founders. Three of the four are entrepreneurs that have taken small companies and sold them to larger corporations!

The original founder – the CEO – is Trevor Cornwell. He sold a company called Skyjet to Bombardier seven or eight years ago.

Sam Zappas, he was a senior executive at ArtistDirect. I believe they took somewhere in the range of $97 million in strategic investment before they took it public.

Craig Hall is one of our lead investors. He sold a company called Skywire to Oracle for $250 million.

Our final guy, his name is Robert Clegg. Robert Clegg is a phenomenal product guy. He’s the mad scientist!

What’s your role in the company?

Jagat: I am what we’re calling a Director of Developer Marketing. As I mentioned in the beginning, it’s an interesting marketing kind of strategy here. For me, what we’ve set up is that first, we’ve got to get the applications in the marketplace, then we’ve got to drive the buyer.

It’s really a simultaneous thing, but I’m concentrating on the developer side. We do have someone in the company that is concentrating is on the buyer side, but it’s all one fluid strategy.

You also sound a little bit like a developer evangelist. Are you doing that unofficially?

Jagat: My background for the last two years — I was at Sun Microsystems and they had a program that catered to startup companies. I’m not a developer myself, but I’ve been in the developer world for some time now. I used to lead the business development for the US portion of that program.

I’ve been dealing with startups for some time. I’ve been dealing with developers for some time. I understand the pain and the dynamics that are associated with a startup. It’s all fun. That’s why I’m here.

How do we do fulfill our philanthropic needs while ensuring that our donations are going for a cause that really really needs it?

Rick Sutton and Joe Fabris solve both these problems in an ingenious way with their Plus3Network mobile App and the accompanying website plus3network.com

Plus3 Networks is an App that tracks individual App users’ active lifestyle, rewards them with kudos / karma point for every step taken, every calorie burnt and then helps corporations donate money and resources to various organization based on the amount of healthy activities carried out by the individual App users.

I met Rick Sutton, the CEO and Co-Founder of Plus3 Networks at the SFAppPitch event here in San Francisco. Rick explained to me the idea behind the Free App, motivation for people to use it and do good simultaneously, the App Business Model, community reaction to the App and much more.

What is Plus3 Network?

Rick Sutton:Plus3 Network motivates people to be more active, to create healthier lifestyles. The secret sauce behind what we do is utilizing corporate philanthropy so as you do something and log it into our network, whether it’s walking the dog or riding the bicycle, not only are you doing something healthy for yourself, but you’re also moving money to charity courtesy of our corporate sponsors.

It’s not your money. It’s corporate philanthropy where they sponsor you through your healthy deeds to make the world a better place.

Let’s say I download the app and use it. How does it work? Let’s say I went out for a walk today. What happens?

Rick Sutton: We have a GPS location-based platform on the iPhone app. We also have a hand entry app if you don’t want to use the GPS. Seamlessly, you can launch the network on your iPhone. It will begin to log the distance and time you spend doing a particular activity. You can edit that activity on the phone, automatically upload it to your Plus3 web-based account and it will seamlessly move the money to charity.

So you have a set of sponsors who are looking to give charity for each mile or something like that?

Rick Sutton:When you look at it from the sponsors’ perspective, the members on our social network become the Pony Express and they replace the postbox. No longer does the company send the philanthropic donation directly to the charity. They power our members to move that money forward.

By being more active?

Rick Sutton:Yes. We do two things. We create a healthier America through physical activity and we also create donations to very needy causes that resonate with the individual.

What category does it fall under?

Rick Sutton:I don’t know what categories there are. I’m just here showing it off.

What is the status of the app?

Rick Sutton:It’s on iPhone right now.

How much does it cost?

Rick Sutton:It’s FREE!

What is your business model? How do you make money?

Rick Sutton:We make money by two ways. We have employee wellness platforms, where companies use us to inspire their employees to be healthier and they pay us a platform fee, based on the number of employees they have.

The second way is a marketing platform where brands want to create relationships with healthy people pursuing healthy lifestyles. An important distinction is that we don’t take a fundraising fee or administration fee out of the donation, so if a particular activity moves one dollar, five dollars to charity, you know as a Plus3 user that all of that five dollars goes to that charity.

Can you tell me a little bit about the company? When was it founded, who are the founders, are you guys actively looking to get more funding?

Rick Sutton:You always want more funding, don’t you? You can never have enough money. The two primary founders of the business, Joe Fabris and myself, Rick Sutton. Joe’s here tonight. He’ll present. We have a couple of other co-founders that are part of the board of advisors and directors.

We did a napkin drawing in 2007. We launched the platform in late 2008, early 2009. We’ve been in business for a little over a year now.

How is the community receiving the app?

Rick Sutton:Very well. If you measure by metrics, the metrics of our user base are very strong. We have 10,000 members in 60 countries so it’s already gone global. Depending on which market you look at — the cause marketing where we talk to a marketing director about building a brand relationship or when we talk to an HR director about creating a healthy workforce, we have really strong engagement on the healthy workforce side and we have pretty good engagement on the cause marketing side.